Regular readers of this column may have noticed that in the past two months I have gone to a once a week posting.  That has in part been due to weeks of non-stop travel, speaking engagements and book signings.  I now find myself  being able to sit at my writing table for a whole week. A wonderful feeling! As a result, I will be posting some shorter columns over the next two weeks, addressing a backlog of topics that I have wanted to write about.  Those of you that have let me know you appreciate the slightly longer thought pieces, don’t worry, I will come back to those soon.  

A couple of weeks ago I launched a YouTube channel.  For at least the past year, people have been suggesting that I do video blogs or vlogs.  Since YouTube has become the place for videos, it made sense to create a channel there.  The idea is to create short videos that deal quickly with a single topic. Short attention span theater. Currently there are nine videos up, and I will be adding one or two a week.  The first group of videos relate to the themes that I speak about to audiences around the country and have written about in my new book “The Shift Age”.  While the subjects I write about here at Evolution Shift are usually topical, I want the videos to have a somewhat longer life so the subject matter is about this new age we are entering.

The link …

When I wrote my first column on the electric car early in 2007 it was triggered by the announcement that GM was going to bring the Chevrolet Volt to market in 2010. As stated then, this was a significant event in that this was going to be the first plug-in car produced in significant volume and at an affordable price. GM was underscoring this by putting the Chevrolet name plate on the car. Plug-in cars are important as they have the potential for transportation with no heat and emission generating combustion. Significant volume is important because anything less will not lessen use of fossil fuels and resultant greenhouse emissions.

The reason that the Volt cannot be produced prior to 2010 is that there is no current battery technology that will work for the consumer auto market. The drive train battery must be able to last for 5,000 charges, not generate excessive heat, be able to function from -10 to 110 degrees Fahrenheit, and have a charge last for a minimum of 40-50 miles. Since the battery technology of choice for GM is lithium ion, the type of battery used in laptops, the challenge is clear to anyone experiencing the heat and short length of use of a laptop on battery power. Think of bundling a hundred such batteries to power a car. I have written two columns in this space and in my new book “The Shift Age” about the quest for the …

Well, it finally has happened. The price of gasoline has increased enough to cause pain to Americans so that they are changing behavior. The approach of $4 a gallon gasoline has, in the last month produced two positive results. First, after gasoline consumption increased 1.4% in March over the same month last year, it declined 0.6% in April. Second, ridership is up on mass transit systems around the country, in some cases by double digit amounts. The Minneapolis-St.Paul light rail line has increased ridership of 16% year to date over last year, and the Miami rail ridership is up 13% year in first quarter but an impressive increase of 28% in April

As regular readers of this column know, I have long predicted current oil prices. In April 2006 I predicted $125 a barrel price for February 2008, so I was off by two months. Also in that month I predicted $137 a barrel price for April 2009. I now think that might be low. In a recent column I predicted that the trading range for oil for the next 18 months would be an unlikely low of $95 and an elastic upper range of $135. I see many trends and market conditions that point to a trading range of $125-175 between now and the end of 2009. In other words, get used to today’s prices being the normal or the low normal.

America has 5% of the worlds’ population but consumes 25% of its energy. The numbers are even worse when …

The Revolution in Storage

One of the technological innovations I have written about here and here in this column has been the reduction in size and cost of computer storage. It is one of the more significant developments in computing over the past two decades. It is part of the foundation that has allowed the explosion in mobile computing to occur. It is an integral part of the massive media files we can all now assemble and of course in the ability for all of us to become ever more productive as individuals.

Seagate, the largest producer of hard drives recently announced that it had just shipped its’ one billionth hard drive. In 1979 the company was an early trailblazer in the manufacturing of hard drives small enough for the early PC’s that were just being produced. Their first product was the ST506 which held just 5MB of storage, was 5.5 inches wide and weighed 5 pounds. This was revolutionary compared to the 14 inch and 8 inch drives that were standard at the time. This first innovation of size reduction has, of course continued to this day. A similar sized external hard drive today would hold not 5MB of storage, but 500 Gigabytes of storage, an increase of 100,000% in terms of capacity to weight and size.
What is even more revolutionary is the reduction in cost of hard drive storage. The ST506 was priced at $1,500 for a cost of $300 per megabyte. The most recent Seagate hard …