In two recent columns, here and here, I wrote about two of the three consumer economic trends that are and will dramatically change consumer and buyer behavior well into the 2020s.  In this column I address the third major consumer economic trend, moving from an ownership to a rental society.  This trend as with the prior two will be prevalent primarily in the developed world and then spread globally in a decade or so.

Four years ago I started to suggest that in the United States, the reorganizational recession of 2007-2010 might have broken the aspirational, patriotic …

Since 2010 I have been speaking about what I see as three new consumer economic trends that will alter consumer behavior in the developed countries of the world.  A number of aligning forces are significantly increasing the influence and impact of these three trends.

In a recent column here, I wrote about Conscious Capitalism, one of the three new dominant trends of consumer behavior for the Transformation Decade 2010-2020. Conscious capitalism is when a company takes on an altruistic cause, charity or practice and applies revenue to that endeavor.  In that column I profiled two companies, Tom’s Shoes …

In my last column here I wrote that I had the pleasure of seeing Health City on a recent trip to Grand Cayman Island.  This is the first hospital in the Western Hemisphere for the great Dr. Devi Shetty, his team and partners.  When completed in 2014, Health City not only will be a lower cost alternative for patients needing heart, cancer and eye surgery in North and South America, it will make clear how over priced and inefficient hospitals in the US really are.

Health City is a vision of Dr. Devi Shetty and is being …

In 2010, I made the decision to write a book about the New Health Age.  Along with my co-author, Jonathan Fleece, we realized that the discussion about health care in America was being driven by fear, ignorance and manipulated by politicians.  Any discussion with these three components is a stupid conversation.  We decided to write an intelligent book to bring some intelligence to the discussion about the future of health care in America.  In late 2011, “The New Health Age:  The Future of Health Care in America” was published.

It was clear to us that certainly the United States …