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High Touch Media

[Last week I wrote a commentary piece for Media Daily News, a well respected on-line newsletter for media and advertising professionals, and a publication of MediaPost Communications.  As a futurist, with extensive experience in the fields of media and entertainment, I think that there is a new era we have entered in the world of media and marketing.  I have taken the liberty of providing last week’s column to you in order to share these thoughts with you.  Apologies to those subscribers who may have already read this last week.]

Three months ago, I had an “aha” experience that led …

Steve Jobs made the expected announcement that Apple would market the iTV , the gadget that will link the Apple computer in the den to the television set in the living room. Most of the reporting on this announcement was around the coming wave of downloading movies onto the computer and then transferring them to the television set for viewing. The analogy was made to the music business and the iPod and iTunes, as in “Jobs has done it again”. All true.

Yes the early and partial disintermediation of the theatrical distribution system for movies has begun. …

A couple of months ago I made a post with this same  title.  I opened that post with the following language:

“Across the full spectrum of human endeavor, it is often hard to see what the future might be. Trend lines can be seen, and directions understood, but specific pictures of the future can be vague.  However, our future shows up most clearly in the area of technology.  Technology lets us see new potential.  It shows us new tools that may or may not become universally useful but provides us with possibilities to expect.”

Since I have an attraction to the …

As readers of this blog know, I believe that, in many large and significant ways, disintermediation is a fundamental force of reorganization in the world today.  We live in one of those eras of disintermediation.  If you are new to this blog, check out the archive on this subject.

We all have our guilty pleasures in life.  The trashy shows on TV that we watch but don’t really talk about, the Internet sites that we go to in private moments of mindless fun, the celebrity filled magazines that fill us up with the seemingly glamorous lives of celebrities. 

The other day …