In the past year I have found that framing conversations about certain topics with the context of being of the 20th century or of the 21st century to be clarifying for most people.

I have written extensively about humanity being in transition between the Information Age and the Shift Age.  Those who have heard me speak or read my writings come to understand and accept this.  That said, this is a higher concept than the simple reality of the calendar.  No one can dispute the numerical fact that we are 10% into the 21st Century, unless you want to debate whether the scientific concept of linear time verses the older concepts of cyclical time or chaotic time.

Once you start to look at the world, its’ institutions and both business categories and specific companies, through this 20th versus 21st century filter, things become clearer.

Here are some examples:

20th Century 21st Century
Automotive Chrysler Tesla
Airport domestic LaGuardia Denver International
Airport international Heathrow Montevideo
Media long list Internet
Political Parties Democratic

Republican

???
Energy fossil fuels alternative energy of all sorts
Organizations hierarchical flat
Transaction costs significant moving toward free
Production mass micro
Authority vertical horizontal

I could go on for pages, but the lists above should both provide clarity and food for thought.

A very simple way to look at the world is through this filter as it will bring clarity as to what will last and what won’t, to what will be significant and what will not be.  It is clear that companies created in the 20th century that …

As a futurist, it is imperative to be a student of history.  The macro trends, rhythms, and forces of the past can be of great assistance when trying to see ahead clearly.  In the case of the Massachusetts Senate Election I found myself understanding it within the context of American history.  So, Thomas Jefferson a little bit later in the column

What do we know at the blocking and tackling level in regards to the Brown victory?

First, the political “pundits” – and that word is always best in quotes – are back.  What did they have to say about Tiger Woods except to speak of a fallen idol?  What could they say about Haiti except to express what an unspeakably horrible tragedy it is?  Ah, but now there is blood in the water!  Political drama of the highest order!  It is so predictable what is going to be said on Fox News, on MSNBC and even CNN in the days, weeks and unfortunately months ahead.  Raised voices!  Pompous posturing and prognostications about the status of health care, the Democratic majority and the Obama Presidency.  How will the Republicans relate to the Tea Party folks?

It is clear that Brown ran a perfect pitch campaign.  Timing, image, message and package were all right on target.  Coakley ran perhaps the most lackluster campaign in recent memory.  What killed her, and is the point of this column is that her campaign, her demeanor reeked of entitlement.  This was a Democratic seat in a Democratic state …