November 12th, 2014
We have entered one of the most transformative, disruptive times in the history of brands and marketing. The ever-accelerating rate of change in almost every aspect of communications, technology, media, social change and connectivity has left brand marketers struggling just to stay current.
It is this reality that led me to collaborate with brand and market research guru Owen Shapiro to write “Brand Marketing: The Future of Brands and Marketing” which was published in September.
I have had a several year relationship with Owen and his firm Shapiro [formerly Leo J. Shapiro & Associates] since my first book “The Shift Age” came …
September 3rd, 2014
As a futurist I look at the world of economics through different filters than do economists. I am certainly not trained as an economist nor as a financial advisor. I write this disclaimer as I am frequently asked about “the economy” and long term investments by people wanting to better invest their money.
Dividing economics into the classic Macro and Micro Economics, my speaking and writing on the subject might fall into the category of Ultra Macro Economics. I view the global economy through the lens of ages, trends and technologies. Large scale, long term patterns and dynamics that will largely …
January 29th, 2014
[This column was first published in the Shift Age Newsletter #27]
Eight years ago I first began to write and speak about the future full time. Then, as always, I was asked about what accurate forecasts I had made. This told me of course that my legitimacy to some degree would be based upon this. So I did start to make forecasts.
The second thing I realized was that most people, and certainly people who lead institutions and companies, are interested in what will happen six months to five years out as that is what is their primary …
October 9th, 2013
This column first appeared in the Shift Age Newsletter.
Regardless of what transpires in the geo-political landscape relative to the civil war in Syria, it may well be looked upon as a pivot point for citizens of the United States. This could be the beginning of a necessary and critical conversation about the future of the country in the Shift Age and, longer term, in the 21st century.
Twenty years ago the United States “won” the Cold War. Twelve years ago the country was attacked by Al Qaeda. This prompted the country to enter two wars in Islamic countries. It …