The Migration from Mass to Micro Media is Now Complete
May 4th, 2008
Growing up as part of the baby boom generation, a distinct memory is the air raid siren tests. Every Tuesday, if I recall correctly, at 10a there was the test of the air raid siren blaring across the entire city of Chicago. This was to prepare us for the possibility of a nuclear attack from the Soviet Union (so we could crawl under our desks as instructed by our teachers). Since it happened each week at the same time we knew it was a test. If it had happened on any other day, I might not be writing this column today.
The other thing I remember were those times, while riding in the family car, of listening to the testing of the national alert system via the AM radio airwaves: “This has been a test of the emergency broadcast system”. What examples of communicating to the populace; sirens that pierced the air of every population center in America and the then ubiquitous AM radio band. The air raid siren being the industrial age amplification of the town crier and the AM radio being the most widely distributed form of electronic media at that time.
All this came back to me a couple of weeks ago when I read that the FCC had approved a plan for an emergency alert system that would send text messages to cell phones. This system is expected to be in place by 2010. Now that 75% or the population have cell phones and we carry them every …
Another Cell Phone Milestone
February 13th, 2008
I have written several columns about cell phones in the past. Each one was due to milestones of growth. The speed of growth in the use of cell phones continues to be astounding. It was announced last week by the International Telecommunication Union that the number of total global cell phone subscribers will exceed the number of non-subscribers for the first time in 2008.
When you stop and think about it, this is nothing less than amazing. This means that more than half of all human beings alive today have cell phones. That includes all children, all the elderly, all the people living in poverty around the world, all the people living in underdeveloped countries and all those living in remote areas of the world where there is no cell phone use. Of course there are a number of people in the U.S. and elsewhere that have more than one cell phone, but that is a very small percentage of total users.
In 2006, when doing research on my forthcoming book and for speeches I deliver, the latest projections at that time suggested that this 50% threshold would not be crossed until 2010 at the earliest. This time compression of projected growth of electronic connectedness has become a familiar experience to me. In addition to cell phone subscriber projections there has been an almost constant upward estimation of Internet users and terabytes of content coursing through the Internet. Research conducted …
Forecast for 2008
January 9th, 2008
This is the second year for Evolution Shift to present you with a general forecast and somewhat more specific predictions for 2008. The forecast for 2007 is here for those wanting to check out the accuracy of what was predicted for last year. In addition I made some transitional 2007/2008 predictions last week, tying up the year end.
We are now leaving the Information Age and entering the Shift Age. The transition between these two ages began in 2006, gathered speed last year and will be even more fully felt in 2008 and 2009 when it will generally be understood that we in fact are living in a new age. This is the underlying dynamic that is shaping most of the general trends and some of the specific trends and predictions below.
General Trends and Dynamics
1. The Flow to Global will continue to accelerate. Humanity is now entering its’ global stage of evolution. Ultimately the only boundary will be planetary. The global economy is the first stage of this dynamic. This flow is the underlying force of many of the changes, disruptions and reorganizations that are going on. It is also why many of the traditional terms, measurements and definitions used for the past few decades no longer seem quite right. Barometers and cause and effect relationships of the recent past seem less valid year by year. We are no longer in the 20th century or the Information Age, therefore new terminology and reference points are needed..
2. The Flow to Individual …
2007/2008
January 1st, 2008
Happy New Year to all of you that are regular readers of this blog and to those of you who might be coming to it the first time. May 2008 be a happy year for everyone. I can promise that it will be another year of upheaval and change, probably exceeding 2007 in that regard. I will submit to you my annual predictions, both general and specific, for the year within the next two weeks. Right now I would like to take a quick look at several late in the year developments of 2007 that provide indication as to where we are going and what will lay ahead for us in 2008.
As I have stated here several times, a fundamental aspect of being a futurist is to look for patterns to discern the dynamics that will shape our collective future. Events, inventions, social, cultural and economic developments, trailblazing efforts by individuals and small groups, when looked at collectively can reveal underlying patterns and trends, both macro and micro. Here are some notable developments that point into our future, some of which will be looked at in greater detail in future columns.
Writers’ Strike
The writers’ strike in the entertainment business is now two months old. Its’ length, the animosity it has engendered and the immediate consequences of it are significant. It has within it the seeds of structural and permanent change in the entertainment business. The annual …









