Last November, I wrote a column here about the future of cable television.  In that column from last November I forecast:

“Cable television subscriptions will experience noticeable percentage declines in the next three to five years.”

Last week it was announced that for the first time in history paid television subscriptions dropped 216,000 with cable taking the greatest hit.

The conventional wisdom of course is that this is due to the bad economic conditions of today.  Of course that is a factor, but the times have been bad for the past two years.  The new dynamic is what I touched upon in last year’s column; that the video viewing marketplace is fundamentally changing, that disintermediation is entering the living room with televisions with internet connectivity and that people have become increasingly comfortable with alternative screens.  In addition, people have come to accept paying for what they watch.  The cable television model is based upon having people pay for all the channels they don’t watch.  Why would people who willingly pay for what they watch any longer except paying for channels they don’t watch?

Of course, a decline of 216,000 subscribers is nowhere near a “noticeable percentage decline”, but I believe that this first ever downturn will be looked back upon as the early indicator of the trend I forecast last year.  As for the rest of that forecast from last years’ column:

“This decline will only be slowed if they [cable operators] accept unbundling and price per channel. This will cause a variety …

We have all lived through a lifetime of technology changing the media and content landscape.  Satellites allowed cable television and later satellite television to erode and then eviscerate the traditional broadcast network business model.  Then the analog to digital transition eliminated the physicality of the product in the music industry.  Then the universal, immediate and free availability of news and information on the Internet has pushed news magazines and newspapers to the edge of the abyss.

It is now cable television’s turn to face the disintermediating power of the Internet and technology.  This is a trend I have forecast for the past two years.

Cable television has long had a strangle hold on the American household as it has been the “last 30 feet” of connectivity into the home.  Owning this connection has allowed cable television MSOs and operators to control a great deal of the media access to the home and, in many cases such as customer service and pricing, act as a monopoly.  First was the connectivity to the world of cable television.  This was followed by …

Last week the Internationale Funkausstellung was held in Berlin.  This is the largest consumer electronics convention in Europe, equaling and perhaps surpassing the CES show that occurs every January in Las Vegas.  One of the central themes behind major new product launches was the Internet and the central role it is now beginning to play in the wirelessly networked home.

This has been something that has interested me for years and a subject about which I have written here and here in this blog.  As recently as five years ago, the topic of convergence was a speculative, hot one in media and technology circles.  The convergence discussed then was would there be convergence of the computer and the television?  Would people ever fully accept viewing television content on the computer?   Well we now have the answer to that loud and clear:  yes! Even Steven Jobs doubted this would happen.  He famously said that the profound difference between computers and televisions was that people leaned forward when interacting with computers and leaned back when watching television and that therefore this content convergence would not happen.  Well it did.

Now this convergence is combining with wireless connectivity to begin to change the connection of technology in the home.  The long predicted vision of technologists and futurists of the home of the future where everything is connected and can be monitored and controlled is now beginning.

Sony introduced plug-in adapters to allow some of its Bravia television sets to connect wirelessly to the …

Regular readers of this column may have noticed that in the past two months I have gone to a once a week posting.  That has in part been due to weeks of non-stop travel, speaking engagements and book signings.  I now find myself  being able to sit at my writing table for a whole week. A wonderful feeling! As a result, I will be posting some shorter columns over the next two weeks, addressing a backlog of topics that I have wanted to write about.  Those of you that have let me know you appreciate the slightly longer thought pieces, don’t worry, I will come back to those soon.  

A couple of weeks ago I launched a YouTube channel.  For at least the past year, people have been suggesting that I do video blogs or vlogs.  Since YouTube has become the place for videos, it made sense to create a channel there.  The idea is to create short videos that deal quickly with a single topic. Short attention span theater. Currently there are nine videos up, and I will be adding one or two a week.  The first group of videos relate to the themes that I speak about to audiences around the country and have written about in my new book “The Shift Age”.  While the subjects I write about here at Evolution Shift are usually topical, I want the videos to have a somewhat longer life so the subject matter is about this new age we are entering.

The link …