A global shift in consciousness has occurred during October.  Trust and confidence have given way to fear and uncertainty. Plans and expectations have been completely altered or dashed altogether.  Governments, entire industries, equity markets and the majority of the adult populations in the developed countries of the world are staring into a financial abyss that has no correlation to anything any of them have experienced (unless they are 80 years or older).

Governments separately, and then in consort struggle to stay ahead of a financial catastrophe they can’t quite fathom.  Hundreds of millions of people feel as thought they have been punched in the gut.  Standing on solid ground becomes a metaphor desperately longed for rather than a reality.  For every theory about what to do with one’s money there is an opposite one put forth.  Financial volatility seems omnipresent.   All of this has produced a shift in consciousness that is palpable.

When belief systems come under attack or are shown to be false, when institutional reliability becomes highly questionable,  …

More than a year ago, I wrote a column about two damaged brands. One damaged brand was the “Made in China” brand and the other was the well respected financial brand of Wall Street.  At that time China was dealing with the fact that pet food produced in China was killing pets all over the world and that toys produced in China had extremely unsafe levels of lead.  Also at that time Wall Street was beginning to deal with the meltdown of the mortgage backed securities market.

This column immediately came to mind last week.  In the same week that the $700 billion bail out was being discussed in Washington, China was basically shutting down its’ dairy business due to criminal negligence and bribery.  More than 50,000 Chinese infants have been stricken with life threatening kidney ailments due to the addition of melamine to most baby formula and milk products.  There are two things that are similar to both these crises.  First, the dairy industry in …