[Note:  This is a column reprinted from the current "Shift Age Newsletter" as it is very timely and has already received a lot of positive comment.  If you are not yet a subscriber of the newsletter, please go here and click on FREE subscription]

Those of you who have either read “The Shift Age” or have heard me speak about the Shift Age, know that the accelerating global electronic connectedness is one of the three forces that has, is and will continue to reshape our world.  There are now 4 billion cell phone subscribers in the world.  Facebook has more that 200 million users.  Twitter is approaching 20 million users and all these numbers are increasing every day.

There is no longer any time, distance or place in human communication. That both transforms reality and creates new realities and opportunities.  It is as though human communication is completely fluid and like water, can flow anywhere without boundaries, channels or hierarchies.  Humans can interact with other humans in ways never before experienced in history.  Our connectedness is a force in and of itself.

What has occurred these past few weeks in Iran will be regarded as one of the events in the geopolitical world that is both a confirmation of this new force and a signpost to our future global orientation.

Even a month ago, it would have seemed hard for most people to imagine that Twitter tweets would be used as news sources about a major event in the New York Times, …

Growing up as part of the baby boom generation, a distinct memory is the air raid siren tests.  Every Tuesday, if I recall correctly, at 10a there was the test of the air raid siren blaring across the entire city of Chicago.  This was to prepare us for the possibility of a nuclear attack from the Soviet Union (so we could crawl under our desks as instructed by our teachers).  Since it happened each week at the same time we knew it was a test.  If it had happened on any other day, I might not be writing this column today.

The other thing I remember were those times, while riding in the family car, of listening to the testing of the national alert system via the AM radio airwaves: “This has been a test of the emergency broadcast system”.  What examples of communicating to the populace; sirens that pierced the air of every population center in America and the then ubiquitous AM radio band.  The air raid siren being the industrial age amplification of the town crier and the AM radio being the most widely distributed form of electronic media at that time.

All this came back to me a couple of weeks ago when I read that the FCC had approved a plan for an emergency alert system that would send text messages to cell phones. This system is expected to be in place by 2010. Now that 75% or the population have cell phones and we carry them every …