Last November, I wrote a column here about the future of cable television.  In that column from last November I forecast:

“Cable television subscriptions will experience noticeable percentage declines in the next three to five years.”

Last week it was announced that for the first time in history paid television subscriptions dropped 216,000 with cable taking the greatest hit.

The conventional wisdom of course is that this is due to the bad economic conditions of today.  Of course that is a factor, but the times have been bad for the past two years.  The new dynamic is what I touched upon …

In the past three months I had delivered around 35 speeches and presentations.  During about 25 of them I have asked the audience the question that is the title of this column (why I will explain later).

.Whether it is a confidential gathering of 10-15 CEOs or a hotel ballroom of 400-500 people, when I ask this question, I have never had anyone raise their hand.  That is worth repeating.  25 times I have asked audiences to “Raise your hand if you love your cable company” and not a single person has raised their hand!

Not only that, but most of the …

We have all lived through a lifetime of technology changing the media and content landscape.  Satellites allowed cable television and later satellite television to erode and then …

The current media and advertising recession will be more severe and more transformative than any one of the last 80 years.  This will be a time when it won’t …