May 26th, 2013
Since 2010 I have been speaking about what I see as three new consumer economic trends that will alter consumer behavior in the developed countries of the world. A number of aligning forces are significantly increasing the influence and impact of these three trends.
In a recent column here, I wrote about Conscious Capitalism, one of the three new dominant trends of consumer behavior for the Transformation Decade 2010-2020. Conscious capitalism is when a company takes on an altruistic cause, charity or practice and applies revenue to that endeavor. In that column I profiled two companies, Tom’s Shoes …
April 10th, 2013
[This column was first published in Shift Age Newsletter #22]
One of the three major consumer trends I have been speaking about during the past few years is conscious capitalism. Conscious capitalism is when a company takes on an altruistic cause, charity or practice and applies revenue to that endeavor.
Initially this behavior was mostly about creating a feel good halo around a brand. Donating to or underwriting a charity has long been a way to allow a company to point to something that it was supporting to benefit it’s hometown community or a national charity. Supporting a …
January 30th, 2013
In a recent column I listed the Five Contexts of the Shift Age. As stated there, while the true cliché of the Information Age was “content is king” the true cliché of the Shift Age is “context is king”. We live in an increasingly contextual world. The context in which we receive or consume information shapes the information as much as the information itself.
In my just published book “Entering the Shift Age” I wrote about the five contexts through which we would look at almost everything in the future. Whether it be education, energy, technology, …
October 4th, 2012
In my last column, I wrote about attending Burning Man for the first time here in 2012. I included lots of links that I highly recommend you click on if you have not yet done so as they will provide a basic understanding of and the beauty of Burning Man. At the end of that last column I wrote
“Next I will look at Burning Man 2012 through the eyes of a futurist as for me that was unavoidable. There is much that Burning Man has to help humanity face the transformational changes we face here as we enter …