It is time to slowly say good-bye to the “job” as it has been known in our lifetime and the lifetime of our parents.  The parents of baby boomers were the first full generation that lived with the general concept of “life-long employment.” Baby boomers left college and stepped on lower rungs of a “career path.” Now, after three consecutive “jobless recoveries,” it should be clear that jobs as we had defined them are disappearing.

Since the collapse of Lehman Brothers almost three years ago, a number of people who had recently lost jobs due to downsizing, bankruptcy and lack of funding, have asked me where they should look for jobs.  My answer has been consistent: become your own job.

What is it that you love?  What is it that you are good at? What are your most marketable skills? What is your greatest value to the marketplace? If you stop and think about it, there should be a lot of overlap in the answers to these questions.

It is time to become the job you are.  It is time to embrace being a free agent.  It is time to be a one-person company.  It is time to let go of the concept that there is a job out there that provides security.

As early as late 2008, I forecasted that the unemployment rate in the U.S. would push through nine percent and perhaps reach 10 percent.  I further suggested that the country would stay close to these historically high levels of unemployment for …

We live in a time of great shift and transformation.  I have written here about disintermediation and other trends that are reshaping the economic and cultural landscapes.  It is increasingly important to consider these forces when making major life decisions, especially as it pertains to work, business and the economy.

As a member of the baby boom generation, I have seen many people my age change careers at least once during middle age.  We are all living longer, move more often and of course are all living in a much faster paced world than the one our parents lived in.  This leads to a lot of us choosing to do more than one thing in our work lives.   These career changes are usually fed by a passion, by disillusionment or some unforeseeable event that changes our lives.  My fiancé left a successful business career as a comptroller to serve humanity as a compassionate therapist, going back to school in mid-life and committing years to this effort.  A good friend of mine was a successful media executive and decided to reinvent the world of wine retailing.  Another good friend who has successfully built and run media companies  decided that he could be happier, and more financially successful working solo from home, taking time to smell the roses.  In all of these cases they followed their passion, listened to their heart and applied developed talents or learned new skills or complete new areas of knowledge and expertise.

The key driver in a mid-life …