This is the second year for Evolution Shift to present you with a general forecast and somewhat more specific predictions for 2008.  The forecast for 2007 is here for those wanting to check out the accuracy of what was predicted for last year.  In addition I made some transitional 2007/2008 predictions last week, tying up the year end. 
We are now leaving the Information Age and entering the Shift Age.  The transition between these two ages began in 2006, gathered speed last year and will be even more fully felt in 2008 and 2009 when it will generally be understood that we in fact are living in a new age.  This is the underlying dynamic that is shaping most of the general trends and some of the specific trends and predictions below.
General Trends and Dynamics
1. The Flow to Global will continue to accelerate. Humanity is now entering its’ global stage of evolution.  Ultimately the only boundary will be planetary.  The global economy is the first stage of this dynamic.  This flow is the underlying force of many of the changes, disruptions and reorganizations that are going on.  It is also why many of the traditional terms, measurements and definitions used for the past few decades no longer seem quite right.  Barometers and cause and effect relationships of the recent past seem less valid year by year. We are no longer in the 20th century or the Information Age, therefore new terminology and reference points are needed..
2. The Flow to Individual …

Amazon’s introduction of the Kindle electronic book reader feels momentous. It is the first time that the long anticipated, much debated future of the ‘ebook’ feels ready to begin in a meaningful way.

During the past ten years there has been great debate about the ebook.  Generally speaking there have been three points of view on the subject.  The first one comes from the true believers that the ebook is inevitable and that it would ultimately gain a noticeable and then sizable market share of publishing.  The second viewpoint is that while there would be a market for the ebook it would never really capture more than a marginal market share.  The third viewpoint was that the physical experience of reading an actual book is such an integral part of the reading experience that the ebook would never really catch on.  I am one of those that hold the first point of view.

In a column here last summer I wrote:

“e-books will ultimately gain significant market share.  This will occur when there is an ‘iPod moment’; when a device comes out that is low priced, wonderful to use and perceived to be cool or hip.  Once this occurs there will be a rapid increase in the percentage of books sold digitally, probably leveling off around 40 – 50% by 2025. Impulsive buys, such as at airport book stores will become “purchase, plug-in and download’. While those of us who have grown up with the wonderful tactile experience of ‘curling up with …

The electronic media is a wonderful invention.  The forty year old vision of Marshall McLuhan of a global village where the electronic media connects us all and becomes an extension of our brains is now truly a reality. The power to educate, connect and inspire are all inherently available on radio, television and the internet.  That is why the television news coverage of this past Thanksgiving week was so incredibly disappointing.

There seemed to be only three news stories.  Whether I watched the network new programs, the cable news networks or the local news the stories were the same.

News story number one:  Airline travel over the Thanksgiving holiday. The anchor throws to one or more reporters live at the check in areas of major airports who breathlessly talks about how busy it might be, what the weather might do to flight schedules and what delays to expect. All of this reported within the context of the recent unfriendly skies of commercial aviation. This of course is accompanied by interviews with a few travelers and what they expected or had experienced.  It seemed like the only people traveling were mothers with young children.  Every single story had a mom with a young child in arms talking about going to grandma’s house.

News story number two:  The unusually high price of gas for November.  Segueing with, ‘for those that aren’t flying there is the problem of record gasoline prices’.  This usually is followed by an interview with a motorist at a gas pump or …

Google has now made the long awaited announcement that it would be entering the wireless arena.  It was not a product, or “Google Phone” roll-out, but rather the announcement of OHA, or the Open Handset Alliance.  OHA(my choice to come up with an acronym as the full name sounds a bit too bureaucratic and almost Orwellian for me to type it a lot) is the next step in the globalization of connectivity and something I have anticipated and expected for a couple of years.

On this blog, and at conferences I point to the fact that it is the cell phone that is the true global technology. I have written about the explosive growth and sheer numbers of devices, of the technological innovation and how the cell phone has found a seat at the table of major media.  OHA takes the logical next step which is to break up the walled gardens of carriers and software suppliers.  Incompatibility is at odds with a world of  ever increasing connectedness.  Universality is one of the touch stones of our wireless future.  Another is the ongoing commoditization of the entire business pushing costs ever lower for the consumer.  OHA will facilitate both of these inevitable trends.

Google of course is doing this for business reasons.  They hope to dominate the mobile advertising marketplace the way they currently dominate the on-line one.  In addition, they seem to have a strong desire to attack the business constructs of Microsoft and other companies that sell …