Regular readers of this column may have noticed that in the past two months I have gone to a once a week posting.  That has in part been due to weeks of non-stop travel, speaking engagements and book signings.  I now find myself  being able to sit at my writing table for a whole week. A wonderful feeling! As a result, I will be posting some shorter columns over the next two weeks, addressing a backlog of topics that I have wanted to write about.  Those of you that have let me know you appreciate the slightly longer thought pieces, don’t worry, I will come back to those soon.  

A couple of weeks ago I launched a YouTube channel.  For at least the past year, people have been suggesting that I do video blogs or vlogs.  Since YouTube has become the place for videos, it made sense to create a channel there.  The idea is to create short videos that deal quickly with a single topic. Short attention span theater. Currently there are nine videos up, and I will be adding one or two a week.  The first group of videos relate to the themes that I speak about to audiences around the country and have written about in my new book “The Shift Age”.  While the subjects I write about here at Evolution Shift are usually topical, I want the videos to have a somewhat longer life so the subject matter is about this new age we are entering.

The link …

Growing up as part of the baby boom generation, a distinct memory is the air raid siren tests.  Every Tuesday, if I recall correctly, at 10a there was the test of the air raid siren blaring across the entire city of Chicago.  This was to prepare us for the possibility of a nuclear attack from the Soviet Union (so we could crawl under our desks as instructed by our teachers).  Since it happened each week at the same time we knew it was a test.  If it had happened on any other day, I might not be writing this column today.

The other thing I remember were those times, while riding in the family car, of listening to the testing of the national alert system via the AM radio airwaves: “This has been a test of the emergency broadcast system”.  What examples of communicating to the populace; sirens that pierced the air of every population center in America and the then ubiquitous AM radio band.  The air raid siren being the industrial age amplification of the town crier and the AM radio being the most widely distributed form of electronic media at that time.

All this came back to me a couple of weeks ago when I read that the FCC had approved a plan for an emergency alert system that would send text messages to cell phones. This system is expected to be in place by 2010. Now that 75% or the population have cell phones and we carry them every …

This is the second year for Evolution Shift to present you with a general forecast and somewhat more specific predictions for 2008.  The forecast for 2007 is here for those wanting to check out the accuracy of what was predicted for last year.  In addition I made some transitional 2007/2008 predictions last week, tying up the year end. 
We are now leaving the Information Age and entering the Shift Age.  The transition between these two ages began in 2006, gathered speed last year and will be even more fully felt in 2008 and 2009 when it will generally be understood that we in fact are living in a new age.  This is the underlying dynamic that is shaping most of the general trends and some of the specific trends and predictions below.
General Trends and Dynamics
1. The Flow to Global will continue to accelerate. Humanity is now entering its’ global stage of evolution.  Ultimately the only boundary will be planetary.  The global economy is the first stage of this dynamic.  This flow is the underlying force of many of the changes, disruptions and reorganizations that are going on.  It is also why many of the traditional terms, measurements and definitions used for the past few decades no longer seem quite right.  Barometers and cause and effect relationships of the recent past seem less valid year by year. We are no longer in the 20th century or the Information Age, therefore new terminology and reference points are needed..
2. The Flow to Individual …

Amazon’s introduction of the Kindle electronic book reader feels momentous. It is the first time that the long anticipated, much debated future of the ‘ebook’ feels ready to begin in a meaningful way.

During the past ten years there has been great debate about the ebook.  Generally speaking there have been three points of view on the subject.  The first one comes from the true believers that the ebook is inevitable and that it would ultimately gain a noticeable and then sizable market share of publishing.  The second viewpoint is that while there would be a market for the ebook it would never really capture more than a marginal market share.  The third viewpoint was that the physical experience of reading an actual book is such an integral part of the reading experience that the ebook would never really catch on.  I am one of those that hold the first point of view.

In a column here last summer I wrote:

“e-books will ultimately gain significant market share.  This will occur when there is an ‘iPod moment’; when a device comes out that is low priced, wonderful to use and perceived to be cool or hip.  Once this occurs there will be a rapid increase in the percentage of books sold digitally, probably leveling off around 40 – 50% by 2025. Impulsive buys, such as at airport book stores will become “purchase, plug-in and download’. While those of us who have grown up with the wonderful tactile experience of ‘curling up with …