Made in China

Fifteen years ago, when Americans went shopping and came across the  phrase “Made in China” it usually was on small, inexpensive trinkets, toys and souvenirs.  Ten years ago we started to see these words on apparel.  Five years ago we started to see these words seemingly everywhere.  During the last five months, if we saw these words it might have meant the death of our pets, food borne illness or perhaps poisoning. [My favorite editorial cartoon on this subject showed two people holding the same product.  One was saying “A great dessert topping!”  The other saying “Cleans even the toughest stains”].

The Chinese government of course has taken this issue very seriously as the avalanche of billions of dollars of exports is being put at risk.  Doing what they have historically done, they executed the former government official who had been the head of the State Food and Drug Administration for taking bribes and looking the other way on issues of safety and product production. In the last week they have also closed down the companies that have shipped poisonous products overseas. We certainly need to hold the Chinese accountable for any and all defective and life threatening products that make it to the U.S.  The historical levels of government oversight in the production of goods, be it labor conditions or product quality is much lower in China, and many other developing countries for that matter, than in the U.S.

The larger context through which this issue must be viewed is that …

As mentioned in the last column I have had the opportunity to attend several conventions this year.  In January I attended the Consumer Electronic Show and the NATPE television conference, both in Las Vegas and in February the Chicago Auto Show.  This past weekend I was in New York attending the BEA book publishing convention.  I have attended a number of NATPE conventions, having been in the television business, but the other three were new to me to attend as both a futurist and as a member of the press.  Inevitably I spent a bit of time thinking comparatively on all four conventions. 

The CES show is a reflection not only of what is going on in the world, but was also what will be going on.  Given the speed and high level of innovation that technology and particularly the technology that people use for communication, entertainment and work, this convention has become a directional sign post on the future of the world. The media covers this convention excessively, telling its readers and viewers what they will be seeing, buying and using in the months and years ahead. [The comparison of the press rooms of these four conventions was startling.  At any one time there were 50-75 people furiously typing on keyboards in the press rooms of the CES, NATPE and Auto Shows.  I never saw more than 4 or 5 people doing so in the small press room at the BEA].
The NATPE convention is widely …

Book Expo America is the large annual convention of the book publishing industry.  For the past few days, thousands of people descended on the Javits Center in New York for the annual ritualistic gathering of the tribes of this 500 year old business.  As regular readers know, this year I have attended the Consumer Electronic Show, the NATPE television convention and the Chicago Auto Show.  Once again I found myself navigating an annual convention of a business that targets the consumer [BEA is primarily for the ‘trade’ or consumer part of the book publishing industry].  I look to see what the industry trends are, and how the business is reflecting and adapting to the radical changes going on in society today. Finally, as a futurist, I look at the business through my own filter of what I see the future to be to gauge whether the business is doing what might be necessary to expand and thrive in this new age we live in. 

The book business is a mature business, which would be expected since Gutenberg initiated it more than 550 years ago.  It is certainly not a growth business.  I attended a Trends 2007 presentation which provided a detailed snapshot of the industry today.  Year to year revenue growth, current and projected out to 2011, is in the 2-3.5% range, but year to year unit sales over all is less than 0.5%.  In other words, any growth is due to increased prices.  Factoring in population growth, …

A recent column discussed the historical context for the emergence of intellectual property as the new and most important valuation of a company.  While this point of view is becoming more main stream every day the current problem is that there is no liquid market that can help determine actual valuations. Corporations and individuals can easily monetize their real estate holdings, their heavy and office equipment and just about any hard asset they have.  As stated in the prior column, 80% of the value of the S&P 500 companies is their Intellectual Property, or IP.  There are all kinds of markets to monetize the remaining 20%of a company’s assets, but what about the IP?   Last week I was witness to the beginning of the answer to this question.  If you believe, as I do, that IP is becoming the dominant asset in commerce in this new century, then last week’s activities in Chicago will be looked upon as significant.  The company mentioned in the earlier column, Ocean Tomo, had two days of meetings for IP specialists from around the world.  I attended two events that were of great interest and suggest the coming future of the IP marketplace.

The first event was a ‘town hall’ meeting on two major proposals: creating a Intellectual Property Enterprise Zone, and establishing an Intellectual Property Exchange.  The Enterprise Zone, developed with the help from …