It is time to slowly say good-bye to the “job” as it has been known in our lifetime and the lifetime of our parents.  The parents of baby boomers were the first full generation that lived with the general concept of “life-long employment.” Baby boomers left college and stepped on lower rungs of a “career path.” Now, after three consecutive “jobless recoveries,” it should be clear that jobs as we had defined them are disappearing.

Since the collapse of Lehman Brothers almost three years ago, a number of people who had recently lost jobs due to downsizing, bankruptcy and lack of funding, have asked me where they should look for jobs.  My answer has been consistent: become your own job.

What is it that you love?  What is it that you are good at? What are your most marketable skills? What is your greatest value to the marketplace? If you stop and think about it, there should be a lot of overlap in the answers to these questions.

It is time to become the job you are.  It is time to embrace being a free agent.  It is time to be a one-person company.  It is time to let go of the concept that there is a job out there that provides security.

As early as late 2008, I forecasted that the unemployment rate in the U.S. would push through nine percent and perhaps reach 10 percent.  I further suggested that the country would stay close to these historically high levels of unemployment for …

In the last column we looked at the general dynamics underlying the reality and need to create an automotive industry in the U.S for the 21^st century. We now take a look at what this industry might look like. An analysis of trends, developing technologies and the role that the federal government can and should play, makes it is clear that this industry will be substantially different than that of the 20^th century.

At the beginning of the 20^th century there were dozens of car companies.  The story of the last century is one of consolidation so that by the 1990s there were only the Big Three and a few foreign companies producing vehicles in the U.S.  These companies from the last century will continue as the scale part of the business for the next 5-10 years.  They will be joined by smaller, more nimble companies that will bring innovation to the marketplace.  Tesla and Aptera, mentioned in the last column are just two examples.  There is a real possibility that there will be dozens of companies by 2015.  The new companies will not provide scale, at least initially, but they will lead the market with innovation.  Some companies may produce hundreds of vehicles, others thousands, others tens of thousands.  These companies will successfully compete with the big companies on the playing field of innovation.

Clearly the cars produced in the next 10-15 years will be generally smaller, much more fuel efficient and will use less and less gasoline.  The first stage …

It is interesting that central to the U.S. view of the global economy is the inauguration of President Obama and the passage of a historic stimulus package by Congress.  Given that the world is awash in economic fear the potential for hope and a sense of direction has been hard to find.  Since the current economic meltdown is something we want to change, and since that word has been synonymous with Obama, there is a lot of hope for a good start to his Presidency, and in his stated desire for a $1 trillion dollar stimulus package over the next two years.

As all prognosticators look ahead to this new year, it is clear that the place to look for our financial future for the next couple of years is Washington, not New York .

Politicians of both parties and most U.S. citizens are so scared or nervous about the economy melting down even further that there seems to be wide support for the Federal Government to spend whatever is necessary to get us out of this mess before it becomes even more catastrophic.  I find it interesting that economists of all stripes have come together is a loose consensus that the way out of this dangerous economic situation is massive spending by the government.  I certainly don’t disagree, but I have significant reservations about what Congress will pass and President Obama will ultimately sign.

The position here is that if the U.S., and therefore to a great degree the global economy is …

The human creation of content and the human interface with computers has, for a century, been based upon the use of keyboards. Typewriters, then electric typewriters were used for all forms of written documents be it letters or books. This was used as the data entry for computers in the early days of mainframes.

When the first PCs came along in the 1970s, the keyboard was the method of interface. This was expanded with the introduction of the mouse. What followed was the obvious need to make the human-machine interface more appealing and accessible, so the graphic user interface (GUI) became the next development. Screens with letters and numbers and blinking dots gave way to icons, pictures and animation. This, along with rapidly dropping prices, made the PC and its subsequent family members the laptop and the notebook computers a consumer product with annual sales in the hundreds of millions.

We are now moving to touch and voice interface. This was what was so revolutionary about the iPhone as was discussed here. It points to the touch interface of computers now coming to market. Voice recognition software has now enabled us to speak names for automatic dialing on our phones or in our luxury cars. “Phone home”, famously spoken by ET is now spoken by hundreds of thousands of people every day in this country.

Humanity is now entering the voice and touch phase of interaction with all technology. In speeches I give …

GM, Ford and Chrysler represent to a large degree the Industrial Age legacy of manufacturing in the U.S. “What was good for General Motors was good for the United States” was, for decades in the 20^th century a very true statement. The manufacturing might of America post WWII was an economic miracle and the apotheosis of the Industrial Age. Supported by the explosive growth of television and the American advertising business, the consumer market of wondrous new goods exploded. The Big Three auto companies rode this wave to unprecedented success.

Every year, there were the exciting new model introductions of all the auto makes in the Fall. Families became conditioned to buying new cars every few years just to keep up with the styling – and their neighbors.. Planned obsolescence was part of the business plan of the U.S. auto industry. The oil embargo of 1973-74 was a major hiccup and it provided a market opportunity for Japanese auto makers to enter the market with small cars that provided higher MPG than those provided by the Big Three. Once the price of oil collapsed after the Iranian revolution the next two decades of cheap oil allowed the Big Three to manufacture ever bigger SUVs and trucks which they sold the American public with their powerful marketing efforts.

The problem was that the leadership of the Big Three never adjusted to the post-9/11 world. Oil has increased in price by 1400% since 1998 and …