It was just reported that, as expected, there are now more Internet users in China than in the U.S. As of last month there were 253 million Internet users in China as compared to 220 million in the U.S. What is striking is that in just the last year, the number of new users in China was 90 million, or a growth rate of more than 50%. That annual increase in users is more that the total number of users in most countries in the world.

There are several interesting aspects to these numbers. Of course, since China is the most populous country in the world with more than 1.3 billion people, it will ultimately have more of most any category of people, based on size alone. It is interesting that there seems to be an age divide in China. Not only are 70% of the country’s internet users under the age of 30, 90% of the new users in the last six months were high school students. This reflects the fact that the booming economy in China is led and fueled by those under the age of 40 as many of the older generations are still anchored in the past.

It is possible that, if current growth rates continue, China could have twice as many Internet users as the U.S. within two years. It is when that happens that Internet usage in China will bring about significant change. The 253 million Internet …

In the column “2007/2008″ published on January 1, 2008 I made a prediction concerning media that is worth revisiting.

At the beginning of the year the entertainment industry was in the middle of the writer’s strike.  I wrote:   “The writers’ strike in the entertainment business is now two months old. Its’ length, the animosity it has engendered and the immediate consequences of it are significant.  It has within it the seeds of structural and permanent change in the entertainment business……While the detailed outcome of the strike is not clear, what is clear is that it will have a permanent structural impact on the entertainment business.  It is a “change event” of some magnitude.”

This has turned out to be an accurate prediction.  All one has to do is take a look at the broadcast networks’ schedules to see the affects of the writer’s strike.  The once proud networks, home to magnificent dramas and classic comedy, now are reduced to filling evening after evening with reality competition shows.  Who wants to marry the farmer?  Who is the best celebrity dancer?  Which grossly overweight contestant will lose the most pounds?  These programs all fit under the umbrella title of ‘reality programming’ yet we know that they aren’t real in the true sense, but are staged, rehearsed, manipulated and highly edited.

Broadcast television through the decades was defined by great writing.  Think Rod Serling, Norman Lear,  Matt Groening and many others.  The networks stood for the highest quality television.  This quality came from great writing. The …

Growing up as part of the baby boom generation, a distinct memory is the air raid siren tests.  Every Tuesday, if I recall correctly, at 10a there was the test of the air raid siren blaring across the entire city of Chicago.  This was to prepare us for the possibility of a nuclear attack from the Soviet Union (so we could crawl under our desks as instructed by our teachers).  Since it happened each week at the same time we knew it was a test.  If it had happened on any other day, I might not be writing this column today.

The other thing I remember were those times, while riding in the family car, of listening to the testing of the national alert system via the AM radio airwaves: “This has been a test of the emergency broadcast system”.  What examples of communicating to the populace; sirens that pierced the air of every population center in America and the then ubiquitous AM radio band.  The air raid siren being the industrial age amplification of the town crier and the AM radio being the most widely distributed form of electronic media at that time.

All this came back to me a couple of weeks ago when I read that the FCC had approved a plan for an emergency alert system that would send text messages to cell phones. This system is expected to be in place by 2010. Now that 75% or the population have cell phones and we carry them every …

Book Expo America is the large annual convention of the book publishing industry.  For the past few days, thousands of people descended on the Javits Center in New York for the annual ritualistic gathering of the tribes of this 500 year old business.  As regular readers know, this year I have attended the Consumer Electronic Show, the NATPE television convention and the Chicago Auto Show.  Once again I found myself navigating an annual convention of a business that targets the consumer [BEA is primarily for the ‘trade’ or consumer part of the book publishing industry].  I look to see what the industry trends are, and how the business is reflecting and adapting to the radical changes going on in society today. Finally, as a futurist, I look at the business through my own filter of what I see the future to be to gauge whether the business is doing what might be necessary to expand and thrive in this new age we live in. 

The book business is a mature business, which would be expected since Gutenberg initiated it more than 550 years ago.  It is certainly not a growth business.  I attended a Trends 2007 presentation which provided a detailed snapshot of the industry today.  Year to year revenue growth, current and projected out to 2011, is in the 2-3.5% range, but year to year unit sales over all is less than 0.5%.  In other words, any growth is due to increased prices.  Factoring in population growth, …