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[This column was first published in Shift Age Newsletter #22]

One of the three major consumer trends I have been speaking about during the past few years is conscious capitalism.  Conscious capitalism is when a company takes on an altruistic cause, charity or practice and applies revenue to that endeavor.

Initially this behavior was mostly about creating a feel good halo around a brand.  Donating to or underwriting a charity has long been a way to allow a company to point to something that it was supporting to benefit it’s hometown community or a national charity.  Supporting a …

Good-Bye to the “Job”

It is time to slowly say good-bye to the “job” as it has been known in our lifetime and the lifetime of our parents.  The parents of baby boomers were the first full generation that lived with the general concept of “life-long employment.” Baby boomers left college and stepped on lower rungs of a “career path.” Now, after three consecutive “jobless recoveries,” it should be clear that jobs as we had defined them are disappearing.

Since the collapse of Lehman Brothers almost three years ago, a number of people who had recently lost jobs due to downsizing, bankruptcy and lack of …

As anyone who has read my book The Shift Age or has heard me deliver a presentation of the same name knows, Accelerating Electronic Connectedness is one of the three fundamental forces of the Shift Age. Since 2007, I have consistently stated that this force will not only create a global connectivity that will empower developing countries by lessening ignorance and challenging institutional authority, it will also create an extension of McLuhan’s electric global village.

In a recent column titled “Shift Age Forecasts,” I discussed the déjà vu type of reality I live as many of my …

Twenty Years Ago in Berlin

It was twenty years ago last week that the Berlin wall ceased to be a barrier.  The wall of Berlin came down, starting several years of collapse and turmoil in what used to be called Eastern Europe.  This was one of the most remarkable, deeply moving events in my lifetime

My entire life up to that historic day of 11/9/89 was one lived with the world divided between the Western and Eastern Blocs.  It was an us versus them world and most geopolitical events were defined within this context.  As a young teenager, I had crossed through Checkpoint Charlie and always …