Growing up as part of the baby boom generation, a distinct memory is the air raid siren tests.  Every Tuesday, if I recall correctly, at 10a there was the test of the air raid siren blaring across the entire city of Chicago.  This was to prepare us for the possibility of a nuclear attack from the Soviet Union (so we could crawl under our desks as instructed by our teachers).  Since it happened each week at the same time we knew it was a test.  If it had happened on any other day, I might not be writing this column today.

The other thing I remember were those times, while riding in the family car, of listening to the testing of the national alert system via the AM radio airwaves: “This has been a test of the emergency broadcast system”.  What examples of communicating to the populace; sirens that pierced the air of every population center in America and the then ubiquitous AM radio band.  The air raid siren being the industrial age amplification of the town crier and the AM radio being the most widely distributed form of electronic media at that time.

All this came back to me a couple of weeks ago when I read that the FCC had approved a plan for an emergency alert system that would send text messages to cell phones. This system is expected to be in place by 2010. Now that 75% or the population have cell phones and we carry them every …

Another Cell Phone Milestone

I have written several columns about cell phones in the past. Each one was due to milestones of growth. The speed of growth in the use of cell phones continues to be astounding. It was announced last week by the International Telecommunication Union that the number of total global cell phone subscribers will exceed the number of non-subscribers for the first time in 2008.

When you stop and think about it, this is nothing less than amazing. This means that more than half of all human beings alive today have cell phones. That includes all children, all the elderly, all the people living in poverty around the world, all the people living in underdeveloped countries and all those living in remote areas of the world where there is no cell phone use. Of course there are a number of people in the U.S. and elsewhere that have more than one cell phone, but that is a very small percentage of total users.

In 2006, when doing research on my forthcoming book and for speeches I deliver, the latest projections at that time suggested that this 50% threshold would not be crossed until 2010 at the earliest. This time compression of projected growth of electronic connectedness has become a familiar experience to me. In addition to cell phone subscriber projections there has been an almost constant upward estimation of Internet users and terabytes of content coursing through the Internet. Research conducted …

It Now Starts with the Kindle

Amazon’s introduction of the Kindle electronic book reader feels momentous. It is the first time that the long anticipated, much debated future of the ‘ebook’ feels ready to begin in a meaningful way.

During the past ten years there has been great debate about the ebook.  Generally speaking there have been three points of view on the subject.  The first one comes from the true believers that the ebook is inevitable and that it would ultimately gain a noticeable and then sizable market share of publishing.  The second viewpoint is that while there would be a market for the ebook it would never really capture more than a marginal market share.  The third viewpoint was that the physical experience of reading an actual book is such an integral part of the reading experience that the ebook would never really catch on.  I am one of those that hold the first point of view.

In a column here last summer I wrote:

“e-books will ultimately gain significant market share.  This will occur when there is an ‘iPod moment’; when a device comes out that is low priced, wonderful to use and perceived to be cool or hip.  Once this occurs there will be a rapid increase in the percentage of books sold digitally, probably leveling off around 40 – 50% by 2025. Impulsive buys, such as at airport book stores will become “purchase, plug-in and download’. While those of us who have grown up with the wonderful tactile experience of ‘curling up with …

In the last year I have written often about disintermediation.  It is a force that is affecting numerous industries.  Residential real estate, as I have written here, is one of those businesses.  Any business that has historically inserted itself between buyer and seller and has also kept market information to itself is a business that sooner or later will have to redefine itself in this Internet age.  As mentioned in this column, both the stock brokerage and travel agent business have been substantially changed due to the disintermediating power of the Internet.  I predicted last year that residential real estate would soon be facing a similar situation unless it adapted quickly.

The recommendation here has been for residential real estate agents to either lower their commission from the standard 6% or add services and create new value to keep their commission at that level. I want to be very clear:  I am not arguing against the status quo of this industry, I am just saying that the trend is obvious and relentless and that it should be fully faced.  The old days are over.  Agents that do not believe this do so at their peril.

It has been no surprise to me to see numerous articles recently about the dramatic increase in discount real estate brokerages and the growing ‘For Sale By Owner (FSBO)’ trend.  In a soft real estate market, brokers are no longer gatekeepers of listings but instead are looking for buyers.  Sellers are open to finding …