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In two recent columns, here and here, I wrote about two of the three consumer economic trends that are and will dramatically change consumer and buyer behavior well into the 2020s.  In this column I address the third major consumer economic trend, moving from an ownership to a rental society.  This trend as with the prior two will be prevalent primarily in the developed world and then spread globally in a decade or so.

Four years ago I started to suggest that in the United States, the reorganizational recession of 2007-2010 might have broken the aspirational, patriotic …

Revisiting Some Forecasts

[ This first appeared a week ago in my Shift Age Newsletter.  ]

In the first eight months of 2011, I made some economic forecasts relative to the global economic landscape.  As a futurist, that is part of what I do, as people always ask me about the future, particularly economics.  It is only fair to be accountable in this regard.

Here are some of the forecasts I made, with current commentary:

In January of 2011 I said that the growth rate of the US GDP would be 2% for the year. Well I got that one right.  In …

Well, Hello Drachma!

The Eurozone is a mess.  Mathematics, common sense, recognition of a changed reality, and, yes, democracy have all taken a back seat to a deep-seated, ego-related loyalty to a broken idea from the 20th century.  This is one of a number of situations today where legacy thinking from the last century is propping up institutions and ways of looking at the world that will soon dissolve in the face of new forces and ways of thought of the 21st century.

In January, I started to say that we should stop calling it the “Greek Debt Crisis” and start talking about it …

Good-Bye to the “Job”

It is time to slowly say good-bye to the “job” as it has been known in our lifetime and the lifetime of our parents.  The parents of baby boomers were the first full generation that lived with the general concept of “life-long employment.” Baby boomers left college and stepped on lower rungs of a “career path.” Now, after three consecutive “jobless recoveries,” it should be clear that jobs as we had defined them are disappearing.

Since the collapse of Lehman Brothers almost three years ago, a number of people who had recently lost jobs due to downsizing, bankruptcy and lack of …