It Now Starts with the Kindle

Amazon’s introduction of the Kindle electronic book reader feels momentous. It is the first time that the long anticipated, much debated future of the ‘ebook’ feels ready to begin in a meaningful way.

During the past ten years there has been great debate about the ebook.  Generally speaking there have been three points of view on the subject.  The first one comes from the true believers that the ebook is inevitable and that it would ultimately gain a noticeable and then sizable market share of publishing.  The second viewpoint is that while there would be a market for the ebook it would never really capture more than a marginal market share.  The third viewpoint was that the physical experience of reading an actual book is such an integral part of the reading experience that the ebook would never really catch on.  I am one of those that hold the first point of view.

In a column here last summer I wrote:

“e-books will ultimately gain significant market share.  This will occur when there is an ‘iPod moment’; when a device comes out that is low priced, wonderful to use and perceived to be cool or hip.  Once this occurs there will be a rapid increase in the percentage of books sold digitally, probably leveling off around 40 – 50% by 2025. Impulsive buys, such as at airport book stores will become “purchase, plug-in and download’. While those of us who have grown up with the wonderful tactile experience of ‘curling up with …

Google has now made the long awaited announcement that it would be entering the wireless arena.  It was not a product, or “Google Phone” roll-out, but rather the announcement of OHA, or the Open Handset Alliance.  OHA(my choice to come up with an acronym as the full name sounds a bit too bureaucratic and almost Orwellian for me to type it a lot) is the next step in the globalization of connectivity and something I have anticipated and expected for a couple of years.

On this blog, and at conferences I point to the fact that it is the cell phone that is the true global technology. I have written about the explosive growth and sheer numbers of devices, of the technological innovation and how the cell phone has found a seat at the table of major media.  OHA takes the logical next step which is to break up the walled gardens of carriers and software suppliers.  Incompatibility is at odds with a world of  ever increasing connectedness.  Universality is one of the touch stones of our wireless future.  Another is the ongoing commoditization of the entire business pushing costs ever lower for the consumer.  OHA will facilitate both of these inevitable trends.

Google of course is doing this for business reasons.  They hope to dominate the mobile advertising marketplace the way they currently dominate the on-line one.  In addition, they seem to have a strong desire to attack the business constructs of Microsoft and other companies that sell …

A Television Convention

This is the second week in a row of attending an important convention in Las Vegas. Last week was the largest consumer electronic convention, CES.  This week a Television convention that is in its forty-fourth year and which, for the past two decades has been very important and influential, NATPE..  Last week a convention about the screens, this week a convention about delivery methods and the content. 

The way forward can bee seen, at least in the realm of media and its consumption and how our lives have changed, by looking at these two conventions.  My thoughts on the CES show were in this post and this one.  Clearly technology and connectivity is allowing us to consume content and access information in new and transformative ways.

A look at NATPE clearly shows how much the world has changed.  Ten years ago this conference was all about Television.  Programming , scheduling, new TV technology, governmental issues and International deal making were the topics at the conference sessions.  This year there are some sixty different sessions, speeches and panels.  A quick look at the subject matter reveals the huge changes in the industry.  There are some 15 sessions on the subject of mobile, 12 sessions on ‘multi-platforms’ 10 sessions on the Internet or IPTV and 5 on the technology of distribution across the new media landscape.  Simply put, more than two thirds of all sessions were about subjects other than the traditional television business.  Ten years ago ninety-five percent of the sessions …

Ten years ago the word convergence was most often used when predicting the convergence of the television set and the computer. Granted there were things like PDAs that synched up to a computer, but the PDA could go into the pocket and the computer could not.  As we all know, it was the cell phone where convergence first showed up, combining phone, camera and PDA.  Then music was added as was connectivity to the Internet.

In the last year the excitement was the convergence in the home between the computer and the television.  This was accelerated because of the penetration of broadband into 50% (now) of US households and the advent of sites like YouTube.  Apple, with iTV and now a number of companies at the CES show are providing ways to connect these two primary institutions of the American home.

The other exciting convergence during this past year has been video viewing on phones, iPods, MP3 players and all forms of wireless devices.  This has brought about the interesting dichotomy of watching video on a two inch screen while out of the home and then watching video on a brand new 42” or larger flat screen television in the living room.  One thing to note is that at this CES show several companies are displaying ever larger flat screens, with several producing ones with 108” diagonal screens.

There are two new and interesting developments coming out of this CES convention.  As mentioned in the prior post, there are an increasing number …