Regular readers know that I have often written about energy conservation, alternative energy and innovative ways that people are working to make all that we do more energy efficient.  I recently wrote here about how a simple keycard technology employed around the world could save the U.S. hotel industry money and conserve a great deal of energy.  The most recent column was about how a Brazilian company has been working with Intel, a U.S. technology giant to find ways to reduce and even eliminate heat from laptops.

There are two themes I would like to explore in this column.  The first is how, just by trying to rethink our existing use of energy, we can find ways to immediately lower energy usage. Lowering energy usage today, when the majority of energy in the world comes directly or indirectly from fossil fuels, is a direct tactic in the effort to slow global warming.  The second is how companies that are industrial age or second wave companies are, through innovation, reinventing what they do to better help address the energy crisis and global warming.  This is one of the developing themes of the Shift Age, the linkage of entities that might not initially be thought of as complimentary or compatible.

I wrote here some 18 months ago about how Larry Page and Sergey Brin launched two initiatives: one that could save some 40 billion kilowatt hours within three years and the other that could cut 1% of annual U.S. energy usage.  The first …

It is generally accepted that America could immediately reduce energy consumption by at least 20% if intelligent conservation efforts were implemented at all levels. As a country, we established energy use habits decades ago when all forms of energy were relatively cheap. Lights on in high rise building at night, corridors in hotels and office buildings that are almost painfully bright, lights on in empty rooms and offices, and escalators that move even when no one is on them.

This all came back to me yesterday. I am in Brazil to deliver a speech to the top executives of a company whose annual management meeting theme is “Leading the Future”. When I checked into the upscale, business hotel here in Joinville, in the Santa Catarina state, I went through a sequence that reminded me once again how energy wasteful the U.S. is. The elevator would not operate unless I inserted my room key card into a slot. As an American I thought this was a good security feature. Then, when I got off at my floor the hallway was completely dark. With mild trepidation I stepped out and the lights went on due to a motion sensor. I proceeded to head down a dark corridor and, every 20 feet or so the lights went on as the sensors …