December 27th, 2006
This was a very interesting year from this futuristâ€™s point of view. It felt like a year of transition, of new beginnings and of breakthroughs. New and clear trend lines were started in several areas that will continue next year and beyond. Starting next week I will take a predictive look forward to 2007 and suggest trends and dynamics that will help shape the months and years ahead. This post however will take a look back to point out developments that occurred as a preamble for the predictive look forward.
2006 will be looked back upon as the year where a …
November 27th, 2006
In the post below, we looked at reasons why coffee and caffeine might have become the â€˜drugâ€™ of the current decade. In our â€˜always onâ€™ culture, the need for a stimulating pick me up is clear. I would now like to explore the other aspects of this new coffee culture, as it is the manifestation of a number of social trends and cultural dynamics that are fundamentally changing our society.
Starbucks [for this post I will use them, the biggest brand, as the representation of all the new wave of coffee houses] is often thought to be brilliant because they …