Google has now made the long awaited announcement that it would be entering the wireless arena.  It was not a product, or “Google Phone” roll-out, but rather the announcement of OHA, or the Open Handset Alliance.  OHA(my choice to come up with an acronym as the full name sounds a bit too bureaucratic and almost Orwellian for me to type it a lot) is the next step in the globalization of connectivity and something I have anticipated and expected for a couple of years.

On this blog, and at conferences I point to the fact that it is the cell phone that is the true global technology. I have written about the explosive growth and sheer numbers of devices, of the technological innovation and how the cell phone has found a seat at the table of major media.  OHA takes the logical next step which is to break up the walled gardens of carriers and software suppliers.  Incompatibility is at odds with a world of  ever increasing connectedness.  Universality is one of the touch stones of our wireless future.  Another is the ongoing commoditization of the entire business pushing costs ever lower for the consumer.  OHA will facilitate both of these inevitable trends.

Google of course is doing this for business reasons.  They hope to dominate the mobile advertising marketplace the way they currently dominate the on-line one.  In addition, they seem to have a strong desire to attack the business constructs of Microsoft and other companies that sell …

In prior columns, here and here I have written about the transformative power of the cell phone.  Currently there are more than 2.1 billion cell phone accounts in the world and more than 220 million in the US.  More people have cell phones than have computers or use the Internet.  Globally, there are some 15 to 20 million news cell phone accounts opened up every month.

The cell phone has obviously changed the way we communicate.  We are all available all the time no matter where we are.  Text messaging is a new form of communication that did not exist before the cell phone.  We have all experienced altered communication and behavior patterns as a result of this great technology.  What is now becoming clear is that the cell phone is dramatically changing how we view and use the land line phone.
Mediamark Research just released a study that reported that 14% of U.S. adults now live in households with one or more cell phones but no landline phone.  That is an impressive statistic.  What makes it a milestone is that it was also reported that 12.3% of adults live in a household with a landline phone, but no cell phone.  For the first time in the U.S., there are now more cell phone only households than landline only households.  That is significant as the cell phone has moved from being something that was used outside the house to being the only phone.  Conversely, land …

People started using computers outside the corporate research lab in the 1950s.  The early computers created in garages were brought to market in the mid 1970s.  The PC came out in 1981.  The 1990s saw the early explosive growth of the laptop and the current decade is when the PDA and other wireless devices took off.  This 50 year history is punctuated by various breakthroughs in the computer human interface.  Each one of these breakthroughs changed usage, behavior and ultimately society.

Mainframe computing of the 1950s looked like a technological religion.  Well lit, air conditioned rooms housed large computers that were run by systems analysts and operated by trained computer operators.  Access was highly restricted.  It felt like one was entering the church of computer.  The output was printed on reams of computer paper (remember?) that was largely illegible to the average person.  Interpretation was provided by professionals. 

When the Apple, and later the PC came out humans could interact directly with small computers that sat on desktops with keyboards and screens.  The screens were largely monochromatic and filled with alphanumeric language that needed some training to understand.  Later the mouse was added which allowed windows, screens and scrolling.  Color and high resolution screens soon followed.  It was no longer necessary to have training to run a computer.  This increasing ease of use, as much as small size, portability and lowered cost is what drove the incredible explosion in computer sales.  When using a computer became easy and fun, sales took off.  …

In an earlier post, I wrote that the cell phone was a transformative technology. The cell phone, the personal computer, and the Internet are the three most transformative technologies of the last twenty years, as they have altered the fundamental concepts of time and space as it relates to human communication.

The interesting current phenomenon is that the growth rates of cell phone usage in developing countries is now rivaling the growth rates experienced in developed countries during the 1990s.  As I mentioned in the earlier post there are 6 million new subscribers a month in India and 5.25 million a month in China.  Of course in the case of these two countries that does not just mean people moving from land lines to cell phones.  It also means people having phones for the first time. 

It was announced the other day that 1 billion cell phones were sold in 2006, the first time that has ever happened.  Nokia lead the pack with 300 million sold, and also achieved a quarterly milestone of 100 million sold in the last quarter of the year.  Given that there are 6 billion people in the world and a large number of them are either children under 10 or live in extreme poverty these numbers are amazing.  One of the reasons of course is that cell phones have become a commodity.

When Motorola began selling the first cell phone in the U.S, the DynaTac, often referred to as the brick, it cost $4,000, which at that …