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Some Good News

As a futurist, part of what I do is to present the future to audiences and readers around …

The current media and advertising recession will be more severe and more transformative than any one of the last 80 years.  This will be a time when it won’t …

We are coming to an end of the greatest financial age of sports in history.  The twelve years between 1996 and 2008 were years when the money around sports exploded beyond any precedent era.  This also means that, going forward, the economics around sports in general will decline, at least for the next 5-8 years if not longer.

The bookends for these 12 years of explosive financial growth are the Atlanta Olympics in 1996 and the Beijing Olympics of 2008.  The Atlanta Olympics were the first post-cold war Olympics and, being held in the U.S. created a huge marketing platform.  The …