March 11th, 2009
February 3rd, 2009
December 9th, 2008
We are coming to an end of the greatest financial age of sports in history. The twelve years between 1996 and 2008 were years when the money around sports exploded beyond any precedent era. This also means that, going forward, the economics around sports in general will decline, at least for the next 5-8 years if not longer.
The bookends for these 12 years of explosive financial growth are the Atlanta Olympics in 1996 and the Beijing Olympics of 2008. The Atlanta Olympics were the first post-cold war Olympics and, being held in the U.S. created a huge marketing platform. The …