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Two Damaged Brands Revisited

More than a year ago, I wrote a column about two damaged brands. One damaged brand was the “Made in China” brand and the other was the well respected financial brand of Wall Street.  At that time China was dealing with the fact that pet food produced in China was killing pets all over the world and that toys produced in China had extremely unsafe levels of lead.  Also at that time Wall Street was beginning to deal with the meltdown of the mortgage backed securities market.

This column immediately came to mind last week.  In the same week …

Damaged Brands

The past few weeks have not been good ones for products manufactured in China and financial instruments created in the United States.  The “Made in China” brand is now an un-trustworthy brand to millions of American consumers.  New, mortgage backed debt instruments, highly rated by U.S. bond rating agencies are now being questioned in financial capitols around the world.

In an earlier column entitled “Made in China” I discussed certain historical forces and timelines that are to some degree at cause for the recent rash of dangerous products being produced in China.  In a historically …