In the last column here, I pointed out that a number of my Shift Age forecasts have come true. I wrote about several of them and how I get an odd sense of déjà vu when these forecasts become reality. In this and coming columns, I will revisit them – not to gloat, but to provide explanation, because people read and hear forecasts differently from explanations of the actual events they become.
In 2007, I forecast that humanity, and particularly the developed countries of the world, would enter the “reorganizational recession of 2007-2010.” Considering that this is a blog that looks into the future, it might seem contradictory to be looking back at this event, but by doing so, I can explain why it was accurate and why understanding it will help us better navigate and understand what lies just ahead.
The reason for the length, breadth and depth of the 2007-2010 recession was that it was a reorganizational recession between the Information Age and the Shift Age. Most economists look at recessions through the eyes of history, measuring whatever recession we are currently in against past recessions. Phrases such as “this looks to be another jobless recovery similar to the recessions of the 1990’s” or “the recovery will be on the back of the consumer – when the consumer starts spending, we will emerge from this recession” (both paraphrases) are common and represent economists looking at economic downturns purely through economic filters. That is why they have had to keep revising …
Shift Age Forecasts
February 25th, 2011
In the past I have written that as a futurist, it sometimes feels like I live in a state of déjà vu. I spend a lot of time researching and looking into the future to develop the forecasts and trends that I write and speak about. I experience them, see them, and have varying degrees of certainty when I publish or present them.
Since 2011 began, so many of the forecasts and trends I predicted over the last four years are coming true, I feel as if I’m in an almost constant state of déjà vu. Now, as I spend some 22 hours traveling from Chicago to Singapore, scanning stacks of periodicals from around the world, this feeling is amplified.
I will write a lot in the coming weeks and months about all these forecasts and trends. As a futurist, I should be judged in part on how accurate I am, so it is indeed gratifying that many of the events/trends I predicted have become reality in 2011. The purpose of all these upcoming columns is to be able to point to actual events as the manifestations of what I have been speaking and writing about since 2006, when this blog began, and 2007, when I wrote The Shift Age. This will help explain the truly transformative time we are now entering. In a few years, the world will look quite different from what it did in 2010. The early evidence is everywhere in 2011.
Here are some of the trends and forecasts …
01/01/10-10/10/10-11/10/10-11/11/10 01/01/11-10/10/11- 11/10/11 – 11/11/11
October 12th, 2010
In the Industrial Age we lived with an economy based upon atoms. In the Information Age we created an economy based upon bits. The zeros and ones in the title of this column of course represent the digits upon which the Information Age is based.
On 01/01/10 I wrote a column naming the decade 2010-2020 the Transformation Decade, explaining the term and what will come to pass in this decade. As regular readers know I believe we have left the Information Age and entered the Shift Age, hence the title of my book “The Shift Age”. Since January first of this year I have been speaking about the reality that 2010-2020 will be the first full decade of the Shift Age and that the first two years of this decade are “digital” years. What I mean by that is that the regular six digit writing of dates in the two years 2010 and 2011 has a number of zero and one dates. This of course is true whether you use the American month first protocol or the European day first protocol. October tenth is 10/10/10 either way, as is 11/11/11.
The last time there were two such digital years was ten years ago and then a hundred years before that. Now I am not a numerologist but I do think there is something to this in the sense that we have two digital years in a row as the transit between the Information and Shift Ages. Of course these two …
Revisiting a Forecast About the Future of Cable Television
September 1st, 2010
Last November, I wrote a column here about the future of cable television. In that column from last November I forecast:
“Cable television subscriptions will experience noticeable percentage declines in the next three to five years.”
Last week it was announced that for the first time in history paid television subscriptions dropped 216,000 with cable taking the greatest hit.
The conventional wisdom of course is that this is due to the bad economic conditions of today. Of course that is a factor, but the times have been bad for the past two years. The new dynamic is what I touched upon in last year’s column; that the video viewing marketplace is fundamentally changing, that disintermediation is entering the living room with televisions with internet connectivity and that people have become increasingly comfortable with alternative screens. In addition, people have come to accept paying for what they watch. The cable television model is based upon having people pay for all the channels they don’t watch. Why would people who willingly pay for what they watch any longer except paying for channels they don’t watch?
Of course, a decline of 216,000 subscribers is nowhere near a “noticeable percentage decline”, but I believe that this first ever downturn will be looked back upon as the early indicator of the trend I forecast last year. As for the rest of that forecast from last years’ column:
“This decline will only be slowed if they [cable operators] accept unbundling and price per channel. This will cause a variety …
20th Century Versus 21st Century
March 23rd, 2010
In the past year I have found that framing conversations about certain topics with the context of being of the 20th century or of the 21st century to be clarifying for most people.
I have written extensively about humanity being in transition between the Information Age and the Shift Age. Those who have heard me speak or read my writings come to understand and accept this. That said, this is a higher concept than the simple reality of the calendar. No one can dispute the numerical fact that we are 10% into the 21st Century, unless you want to debate whether the scientific concept of linear time verses the older concepts of cyclical time or chaotic time.
Once you start to look at the world, its’ institutions and both business categories and specific companies, through this 20th versus 21st century filter, things become clearer.
Here are some examples:
| 20th Century | 21st Century | |
|---|---|---|
| Automotive | Chrysler | Tesla |
| Airport domestic | LaGuardia | Denver International |
| Airport international | Heathrow | Montevideo |
| Media | long list | Internet |
| Political Parties | Democratic
Republican |
??? |
| Energy | fossil fuels | alternative energy of all sorts |
| Organizations | hierarchical | flat |
| Transaction costs | significant | moving toward free |
| Production | mass | micro |
| Authority | vertical | horizontal |
I could go on for pages, but the lists above should both provide clarity and food for thought.
A very simple way to look at the world is through this filter as it will bring clarity as to what will last and what won’t, to what will be significant and what will not be. It is clear that companies created in the 20th century that …











