Last week Google announced that the company, and its philanthropic subsidiary, Google.org, would explore research and develop renewable energy.  The goal is to ultimately produce one gigawatt of renewable energy and do so more cheaply that coal-generated electricity, which of course creates vast amounts of CO2.  I was thrilled to read the news reports of this announcement.

As someone who thinks about the future, converting global society to alternative and renewable types of energy and away from fossil fuels is perhaps the top challenge humanity faces.  The way this will get done is through creativity, innovation, technological breakthroughs and non-attachment to existing status quos. Sounds like something that Google is well prepared to do.  (Regular readers know that I have admired Google in the past; click on ‘Google’ in the archives at right).

Of course the traditional reaction to this announcement, mostly from those supposedly insightful “Wall Street Analysts” was to suggest the company was risking corporate focus on its’ core businesses.  Nonsense!  It was these types of conventional pundits that, a century ago suggested that the railroad companies were in the railroad and not transportation businesses.  Flying people in airplanes, nah, you guys are in the train business.  Using all your right of way real estate for development?  Nah, stick to the train business.

As readers of this column know, I have often …