A newspapers function is to report the news.  It is also to sell newspapers.  As a result we the readers usually are subjected to endless articles about national and local politics, the disaster in Iraq, the latest news of the celebrity or celebrity couple of the moment, and most recently all aspects of the global warming issue.  At least the last topic is getting attention, as the survival of our species could be in the balance. 

From time to time there is an article in the newspaper that can shift the reader’s consciousness to an entirely different place than the obsessing about the human condition.  There was such an article the other day in the New York Times that did that for me.  Under the headline “Astronomers Report One for the Record Books” was the story about the human ‘discovery’ of the brightest and most powerful stellar explosion ever recorded.  Of course ever recorded means by humans, not necessarily the largest ever, but since it is a newspaper for humans, we’ll let that one go.

Last September, a graduate student from the University of Texas was using a small telescope at the McDonald Observatory in Texas.  The graduate student, Robert Quimby was “trolling for supernovas” late one night when he discovered this explosion in a galaxy 240 million light years away in the constellation Perseus.  [Now I have never trolled for supernovas let alone deep sea fish, but Quimby obviously must now be considered to be a master at supernova trolling].  The …

We are all more aware of global warming than we were years ago.  As a country we passed through the tipping point of awareness in the last year.  We have a better understanding of what it is that we each do to contribute to global warming, and a number of us have taken action to lessen those contributions as much as possible.  We now need to change some of the language we use in this area as it will help us to continue to change our thinking and perhaps our behavior. 

I have heard a number of relatively environmentally aware people speak about their cars with a MPG reference.  People speak about ‘doing their part’ by driving a car that is rated as a 30 mpg vehicle, or that they just bought a hybrid to help cut down on harmful emissions and to save on gasoline.  That is great, no question.  What is needed now is for those people, and all of us, to not rest on our laurels based upon what we have purchased, and move to how we use what we have purchased.

The question should be “What is your carbon footprint?” not what is the mpg rating of your car.  For example, let’s assume a green thinking consumer has just bought a car with a 30mpg rating, having shed her big SUV that only got 15 miles per gallon.  That’s great, but she should ask herself what her carbon footprint is before she wears even a scarf of self …

The news out of Detroit last week was that GM had given up the title of the world’s number one auto company to Toyota.  This was a development that had been expected, but when both companies reported first quarter sales last week, the numbers made it official.  Toyota sold 2.35 million cars and trucks, about 100,000 more than GM. These numbers were expected, as GM had made a decision last year to cut back on bulk sales to rental companies which have historically been included in the total sales numbers.

The reporting in the media was predictable.  Why did this happen?  What did GM do wrong?  How will Toyota take over the title of being number one without stoking nationalistic trade conversations?  Then of course there were all the interviews with executives and assembly workers who have worked for GM for decades, discussing this occurrence with sadness and frustration.

Let’s take a look at this changing of the guard at the top of the automotive world through another lens, the lens of history.  First, it must be pointed out that GM has been the number one auto company in the world since 1931.  That is impressive!  Seventy-six years as the number one company in its category.  Do you think Microsoft will have as long a time as the number one software company?  How long did Xerox stay at the top of the copier heap?  How long did monolithic IBM stay at the top of the computer world?  All things must pass.

In addition …

The New York Times is my favorite newspaper.  Amidst all the media that I consume, it holds a disproportionately influential place in my life.  It is a pleasure to read.  In fact a number of columns I have written for this blog have been reflections on an article that I read in the Times.  So it thrilled me today when I opened the Times and saw that www.evolutionshift.com had scooped it.

Several weeks ago, I wrote a column about Planktos and interviewed its founder and CEO Russ George.  I had met Russ at a unique conference about the future of energy and humanity hosted by the Foundation for the Future and was so taken with his vision and what he was doing that I prevailed upon him to be interviewed.  Just last week we met up again at a ‘green business convention’ in Chicago.  He had just made the entire convention carbon neutral and had also made Mayor Daley’s car carbon neutral for a year.  He does this by the planting of thousands of acres of trees in Eastern Europe and, more interestingly the seeding of vast plankton blooms in the Ocean.  Both the trees and the plankton blooms absorb vast amounts of CO2, thus allowing Russ to build a business of carbon offsets, which helps the Earth survive until we can replace fossil fuels as our primary source of energy.

So it was with great delight that I opened today’s New York Times and saw that the …