Three Deaths of a Media Icon
April 1st, 2007
Last week it was announced that Life magazine would cease publication, again. This is the third death of the magazine since it was founded in 1936. Life was a weekly from 1936 to 1972, when it first stopped publication. It was revived as a monthly in 1978 but then shut down again in 2000. It was resurrected as a newspaper insert in 2004 but never really took hold in that iteration which was an incredibly misguided strategy to begin with.
Life was, simply put, the greatest showcase of quality and historically important photographs in the middle part of the 20th century in America. Many of the greatest photographers in the country dreamed of being a Life photographer, and in fact became great because, in part their photographs appeared in the magazine. I remember as a young boy the thrill of coming home from school on the day that Life magazine was delivered by the mail man. It was a thrill to sit down and spend an hour looking at every photograph and reading every caption. At a time when there were only 5 TV stations coming into the home and newscasts were 15 minutes with no video, Life magazine was truly the window to the world. Why write about this in a place with a tag line “A Future Look at Today”? Well the story of Life magazine is a story about the last 75 years of media and also a story …









